E-commerce · independent shop
Butter & Crumb
A one-person bakery, in voice from the hello to the checkout.
- One-person shop
- Dated collections
- Owned outright
The brief
A small-batch bakery, run by one person between bakes. A shop she could manage from her phone: orders, scheduling, customers, the lot.
No template store. The brand has a voice. The shop had to keep it.
Highlights
Dated collections
Every order is baked for a date. Fresh cake can't sit overnight. The cart knows.
Custom cakes
Size, flavour, message. Built into the product, not bolted on after.
The Crumb Club
Loyalty baked into checkout. Codes apply, members earn. No third-party plugin.
Customer accounts
Login by email code. Order history, birthdays, repeat ordering kept private.
Lifecycle email
Welcome, birthday treats, priority booking, ready-to-collect. All automated, all on-brand.
Admin from a phone
One dashboard for orders, products, customers and rewards. Run from a kitchen.
Outcome
A shop that reads like the person behind it, runs on her schedule, and pays out clean. No platform cut, no per-order fees, no plugin marketplace to maintain.
Built with
- Next.js · App Router
- PostgreSQL · Drizzle
- Stripe Checkout
- Apple Pay · Google Pay
- Passwordless login
- AWS hosting
- First-party analytics